When you are involved in a business, whether it is or not your business, must  offer the best to everyone we interact with, regardless they are customers, suppliers, competitors etc. Every day, you should do your research and be prepared to do step ahead of the competition, but you should not stop here, choose to […]

Two concepts: What is the correct sign? Equal or different? Most of the times the two concepts are regarded as similar and yet it is not. The major difference between the two concepts is given by the very purpose of the study. The market study (research) targets a specific market, while the marketing study covers […]