Every day, you should do your research and be prepared to do step ahead of the competition, but you should not stop here, choose to go ahead and add value to your clients and they will be happy. As we have reached 2 key points : customers and happiness, today I read the article “50 helpful tips about business” on manager.ro and I had extracted from there the 10 interesting things about the importance of happy customers:

1. Your customer, your master

“There is only one boss:  your client. He can fire everyone in your company, from the president to the lowest employee, if he would spend the money elsewhere “, Sam Walton, founder of Walmart

2. Let them create you products

“Who decides how Windows will look like? Customers who
are buying it “, Bill Gates, founder of Microsoft

3. … OR do not let them create your products

“You can not ask customers what they want. Until you build that “something”, they will want something else “, Steve Jobs, founder of Apple

4. Talk to your customers

“The more you talk with the customers, the more you will determine what you have to do in the future”, John Russell, president of Harley Davidson

5. Learn from your customers

“Statistics show that when customers complain, entrepreneurs should be happy. A customer who complains about something represents a huge opportunity for business, “Zig Ziglar, Zig Ziglar Corporation founder

6. Happy customers are the most valuable marketing tool

“If you manage to build a great experience, customers will speak between them. Verbal information is very strong, “Jeff Bezos, founder of Amazon

7. A customer service works non stop

 “Customer service is an activity that never ends,” Leon Gorman,
LL Bean CEO

8. Show respect and love for your customers

“If you don’t genuinely like your customers, chances are they won’t buy.” – Thomas Watson, Former CEO of IBM

“It’s all about respect. If you respect the customer as a human being and respect their right to be treated honestly, everything becomes easier ” Doug Smith

9. Focus on keeping customers

“Every client you keep, is one less that you need to find.”  Nigel Sanders

10. The customer is always right

“Weither he is right or wrong, the customer is always right”, Marshall Field and Company founder, Marshall Feed

Tie care ti se potriveste cel mai bine? Te rog sa ne lasi raspunsul tau completand campul de mai jos. Iti multumim!

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Two concepts: What is the correct sign? Equal or different? Most of the times the two concepts are regarded as similar and yet it is not.

The major difference between the two concepts is given by the very purpose of the study. The market study (research) targets a specific market, while the marketing study covers all the elements of the marketing mix: product, price, placement, promotion, personnel, process, physical evidence (proof)

So the answer to the above question is simple: Inclusion – marketing study includes market research (study).

market study ⊂ marketing study

Although the two types of study have different purposes, both provides the opportune situation to ask questions, to get answers and to use correctly and in our advantage the information.

As market research studies are an integral part of marketing is easy to understand that the two concepts are often confused.

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