Two concepts: What is the correct sign? Equal or different? Most of the times the two concepts are regarded as similar and yet it is not.

The major difference between the two concepts is given by the very purpose of the study. The market study (research) targets a specific market, while the marketing study covers all the elements of the marketing mix: product, price, placement, promotion, personnel, process, physical evidence (proof)

So the answer to the above question is simple: Inclusion – marketing study includes market research (study).

market study ⊂ marketing study

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Although the two types of study have different purposes, both provides the opportune situation to ask questions, to get answers and to use correctly and in our advantage the information.

As market research studies are an integral part of marketing is easy to understand that the two concepts are often confused.